Lujo - Take 4 (Take 3 was a disaster)

Lujo

L is now more eligible as an L.

The way the L joins the u is altered.

The joining strokes and swashes are finer.

Lujo - Take 2

Tweaked so that it is more uniform.

Also the O is more complete.

Still in draft form but I feel that it is improved from the previous design.

Thanks for the Love & Hate votes.

Please leave a comment if you have time! I'd really appreciate it!

Lujo - designer toilet tissue

Lujo - designer toilet tissue.

Brand values: Lavish, Suave, Exclusive, Opulent, Extravagant.

Requesting feedback for this draft logo so I can fix it before I punch Illustrator in the face.